The Social Psychology of Technology

COMING SOON - EARLY 2026

Building on the groundbreaking insights of "Psychology of Technology," Hal Gottfried's next book explores how digital tools are fundamentally reshaping human communities and collective behavior. While his first book examined technology's impact on the individual mind, this new work turns to the profound ways technology transforms how we connect, influence each other, and form groups—from intimate families to entire societies.

Drawing from cutting-edge research in social psychology, digital anthropology, and network science, "The Social Psychology of Technology" reveals how platforms and algorithms don't just reflect our social nature—they actively reshape it. Gottfried examines the psychology behind viral movements, the formation of digital tribes, and why online communities can bring out both the best and worst in human nature. From the mechanics of social contagion to the psychology of digital leadership, this book offers essential insights for anyone seeking to understand—and navigate—our increasingly connected world.

As we face challenges of digital polarization, online harassment, and the decline of traditional community structures, this book provides both explanation and hope, showing how we can harness technology's power to build stronger, more authentic human connections rather than tearing them apart.

Expected publication: Early 2026